Friday, February 17, 2012

Madrid 2020 logo first look



Madrid won the 2020 Olympics bid , after losing a close battle with  Rio de Janeiro for 2016.
After a nationwide competition,' Madrid 2020'  logo was selected .'Luis Peire' , a design student was announced as the winner with a prize money of  €6,000.But to everyone’s surprise the official logo has been heavily altered. 
Here is the official Madrid 2020 logo :







Personally I like the winning logo more than the one which was unveiled by the committee.
The winning logo had:
 
• Five colors which represented the Olympic rings (Yellow , Red , Blue , Green , Black ) • A text 'm20' representing Madrid 2020
• The shape resembling the 'Puerta de Alcalá' - The Independence Square in Madrid
   







The official logo (which is a heavily modified version of the original one) had different colors  ,   different shapes !!!! and even different text.Oops... on the first look it looked like a logo for 20020 Olympics.

Considerable crop at the bottom of the original logo made 'm20' look like '20020' and I am not able to figure out what the colors represent, does it represent goooooogle  ;)
I am not sure whether the winning designer is happy with the way his logo is altered ,yet he managed to strike a pose with the official logo.






Do you agree with me ? (or) do you like the official one?
Please feel free to leave your comments.


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