Thursday, February 25, 2016

New Uber logo !!

A few days ago I updated my Uber app and noticed a eloquent difference in the logo. I am sure many of you would have noticed it !

On first look , I was astonished by the new design. when companies are moving towards simple logo designs , Uber has decided to move away from its simple and neat logo to  a complex one.

Somehow State Bank of India logo flashed in my mind when looking at the new Uber logo !!!

Personally , I felt the old logo was simple,powerful ,trendy  and easily reproducible in any medium while the new logo looks confusing with a square ,circle with random kaleidoscope line design.

I was curious to know the logic and reason behind the new logo and ended up reading the Uber blog post regarding this. Uber now has two logo designs, one for the ‘Rider app’ and other for the ‘partner app’. Color palettes are going to be different for each city and they are going to be derived from the local factors like  architecture, textiles, scenery, art, fashion, people.

It will be interesting to see on how hundred different colored logos will help build a single brand.


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  3. Business missions can be easily fulfilled through a logo. Main objective behind creating is logo is to create an impression in minds of individuals about a company.

  4. In this time every business need logo for specific name of their business brand this is very good and easy way to promote and show your business by only one specific thing. It is very important business to design their brand logo. Logo is a identity of business and without identity business is not success in this time

  5. I found your this post while searching for some related information on blog search...Its a good post..keep posting and update the information. logo design

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  7. The new urber logo sounds boring! The old uber logo is utmost creative logo. Thanks for share.